AI Insights · Timothy · April 2025
Top 5 Social Apps on Unified Platform in Egypt: Q1 2025
Explore the performance of the top social apps in Egypt during Q1 2025, highlighting trends in downloads, revenue, and active users.
In the first quarter of 2025, the social app landscape in Egypt saw significant activity across both iOS and Android platforms. Here’s how the top five apps performed:
TikTok - Videos, Shop & LIVE showed a fluctuating trend in weekly revenue, peaking at approximately $110K in late January. Downloads had a strong start, reaching around 472K mid-January, before dipping to 310K in early March. The platform maintained a high level of engagement, with active users hovering around 33M by the end of March.
Facebook experienced steady weekly revenue, with a slight peak of $10.6K in late January. Downloads saw a gradual increase, reaching nearly 299K in mid-January, while active users remained robust at approximately 58M throughout the quarter.
Instagram recorded a peak revenue of about $13.8K in mid-January, with downloads consistently around the 220K mark, culminating in a rise to 247K by the end of March. The app's active user base remained stable, closing the quarter at 27M.
Tango- Live Stream, Video Chat saw its revenue peak at about $8.7K in late January. Downloads started at 27K but dropped to around 8K by early March, before rebounding to 27K at the quarter's end. Active users increased to 444K by March.
SUGO：Voice Chat Party experienced a revenue increase, reaching over $11K by the end of March. Downloads showed an upward trend, peaking at 70K in the last week of March. Active users also saw a significant rise, ending the quarter at 245K.
These insights, provided by Sensor Tower, highlight the dynamic nature of social app usage in Egypt. For more detailed analytics, Sensor Tower offers comprehensive data and insights.
